May 5, 2026

Using AI to Enhance Your Practice Website

Web Marketing Tips & Tricks
Artificial intelligence is emerging as a practical solution that helps ophthalmologists streamline workflows and attract more patients without sacrificing quality of care.

By Richard Zimbalist, OD, FAAO

November 1, 2025

Technical SEO 101

Web Marketing Tips & Tricks
Ensure your website can be found and understood by search engines.

By Richard Zimbalist, OD, FAAO

September 1, 2025

Why You Need Smart Internal Linking

Web Marketing Tips & Tricks
Tips for optimizing your ophthalmology website

By Richard Zimbalist, OD, FAAO

July 1, 2025

Get to Know Internal Linking

Web Marketing Tips and Tricks
It can make or break your practice's website.

By Richard Zimbalist, OD, FAAO

March 1, 2025

Web Marketing Tips & Tricks: Meta Tags

By Richard Zimbalist, OD, FAAO

January 1, 2025

Web Marketing Tips & Tricks: Building a Website That Drives Results

Your ophthalmology private practice website reflects your professionalism and expertise.

By Richard Zimbalist, OD, FAAO

November 1, 2024

Web Marketing Tips & Tricks: Pros and Cons of Creating or Managing Your Own Ophthalmology Website

Consider your goals when deciding whether to hire a website developer.

By Richard Zimbalist, OD, FAAO

April 12, 2024

Web Marketing Tips & Tricks: Website Design Tips for Accessibility

Implement these strategies to ensure your ophthalmology practice website is compliant.

By Richard Zimbalist, OD, FAAO, NATHAN ABRAHAM, MD

October 1, 2023

Web Marketing Tips & Tricks: Evaluate Your Practice Website

A review of the insights provided by Google Analytics and how to utilize it for your private practice website

By Richard Zimbalist, OD, FAAO, NATHAN ABRAHAM, MD

August 1, 2023

Web Marketing Tips & Tricks

LEVERAGING THE POWER OF AI

By Richard Zimbalist, OD, FAAO, NATHAN ABRAHAM, MD

June 1, 2023

Web Marketing Tips & Tricks: Get More Patients With Five-star Reviews

Why you should set up Google reviews for your ophthalmology private practice

By Richard Zimbalist, OD, FAAO, NATHAN ABRAHAM, MD

March 1, 2023

Web Marketing Tips & Tricks: Get Started With Email Marketing

Take advantage of this powerful tool to drive traffic to your ophthalmology practice website.

By Richard Zimbalist, OD, FAAO, NATHAN ABRAHAM, MD

January 1, 2023

Web Marketing Tips & Tricks: Pros and Cons of Google Ads

Utilize this popular search engine advertising method to convert website traffic into patients.

By Richard Zimbalist, OD, FAAO, NATHAN ABRAHAM, MD

November 1, 2022

WEB MARKETING TIPS & TRICKS

CONNECT WITH PATIENTS THROUGH SOCIAL MEDIA

By Richard Zimbalist, OD, FAAO, NATHAN ABRAHAM, MD

September 1, 2022

WEB MARKETING TIPS & TRICKS

IMPROVE YOUR WEBSITE TRAFFIC

By Richard Zimbalist, OD, FAAO, NATHAN ABRAHAM, MD

July 1, 2022

WEB MARKETING TIPS & TRICKS

CONVERT WEBSITE VIEWS TO VISITS

By Richard Zimbalist, OD, FAAO, NATHAN ABRAHAM, MD