Prevent Blindness is rolling out the new “Best Eyes for Life“ multimedia educational campaign featuring “Iris and Cornelius.” Together, these animated besties engage in everyday eye-related situations to raise awareness and prioritize eye health and safety.

The campaign is introduced as a recent Prevent Blindness consumer survey and revealed that nearly 75% of respondents believe they would have symptoms if something was wrong with their vision or eye health. In fact, many serious eye diseases such as glaucoma and diabetic retinopathy often have no symptoms in their early stages.

The initial phase of the campaign focuses on 3 key areas critical to preventing blindness and preserving sight: the role of nutrition in eye health; the need for proper eye protection in sports, home, and work; and the important role of healthy vision for a child’s success in the classroom. Campaign content will be distributed across multimedia platforms, including streaming services and digital channels.